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Anti - Black Racism and Sports: A Critical View of Olympics 2024

As the world anticipates the 2024 Olympics, the global excitement about this monumental event is tempered by ongoing concerns regarding racial dynamics.

This article critically examines these dynamics, focusing specifically on the experiences of Black athletes and the systemic issues they face. Through this exploration, we seek to reveal the ways in which racial prejudices and policies shape the experiences of individual athletes and the larger Olympic story. The Olympics transcends its role as a sporting event, serving as a powerful platform that mirrors and influences societal values. The way racial issues are handled in this context can set significant precedents for other global events. Sports often mirror societal dynamics, where issues like racial inequality are magnified and more visible.


This reflection is crucial as it highlights how far we have come and how far we still need to go in combating racial discrimination​ (American Civil Liberties Union)​. Recent incidents in sports, such as the differential media treatment of Black athletes and inequities in sports infrastructure, have sparked global conversations about the necessity for systemic change. Yes, these issues are deeply ingrained in sports, which serve as a reflection of society's complexities, necessitating a proactive and inclusive approach.


Sha'Carri Richardson sitting and posing for the camera wearing a nike running suit with neon green stripes and nike runners
American Track & Field Sprinter Sha'Carri Richardson

The 2024 Olympics provides a pivotal platform to challenge and change these inequalities, promoting a more inclusive environment that embodies the true spirit of the Olympic games​ (The Michigan Daily)​. Addressing these concerns is vital for the integrity of the Olympics. If racial inequality continues unchecked, it undermines the foundational Olympic values of unity and fair competition. This article will explore the systemic barriers faced by Black athletes, advocate for equitable policies, and aim to enhance the overall integrity of the Olympic Games. Through a comprehensive examination of these issues, we mobilize a global audience to take collective action towards an Olympics that champions athletic excellence and tackles racial inequities.




Historical Overview of Racism in the Olympics


The Olympics, since their modern revival in 1896, have not been immune to the societal prejudices that plague our societies, notably racial discrimination. Early on, the international nature of the Games brought to light racial inequalities, as athletes from various racial backgrounds competed on the world stage. These global interactions, while showcasing incredible talents, also mirrored the racial tensions and policies prevalent in various countries. The Olympics have historically been both a battleground for racial equality and a reflection of the racial attitudes of the times.


Key Examples


  • Jesse Owens (1936 Berlin Olympics): Perhaps no other athlete symbolizes the fight against racial prejudice in the Olympics like Jesse Owens. In 1936, against the backdrop of Nazi Germany, Owens, an African American athlete, won four gold medals, challenging the racial superiority propaganda of the host nation. Despite his success, Owens returned to America where he still faced segregation and discrimination, a stark reminder that his Olympic victories did not translate to racial equality at home.


  • Tommie Smith and John Carlos (1968 Mexico City Olympics): Fast forward to 1968, during the civil rights era in the United States, Black American sprinters Tommie Smith and John Carlos raised their gloved fists in a Black Power salute during the medal ceremony to protest racial injustice in the U.S. This iconic moment highlighted the ongoing struggle for racial equality and the global stage the Olympics offered for such protests.


  • Lewis Hamilton and Other Contemporary Athletes: More recently, athletes like British Formula One driver Lewis Hamilton have used their platforms to advocate against racism and promote diversity within their sports. While not a traditional Olympic sport, Formula One's international presence and Hamilton's status point to a broader movement within global sports to address and challenge racial inequalities.


Regional Perspectives Outside the U.S


  • African and Caribbean Athletes: Athletes from Africa and the Caribbean have also faced and challenged racial prejudices through their Olympic participation. For example, the treatment and media portrayal of African runners or Caribbean sprinters often carry undertones of racial bias, which these athletes must navigate in addition to their athletic competitions.


  • The Refugee Olympic Team: Introduced in the 2016 Olympics, this team includes athletes from various racial and ethnic backgrounds who have been displaced from their home countries. Their participation highlights the intersection of race, refuge, and the universal quest for dignity through sports.


These examples underscore a long-standing pattern: Beyond showcasing athletic achievement, the Olympic Games represent a pivotal cultural moment that both reflects and shapes the global discourse on race, identity, and social justice. As we move towards the 2024 Olympics, understanding this history is crucial in appreciating the weight of what these athletes represent, both in their home countries and on the world stage. This backdrop sets the stage for a deeper exploration of the racial dynamics at play in the upcoming Olympics, underlining the importance of continued advocacy and reform to uphold the true spirit and values of the Games.


Racial Dynamics in 2024 – IOC and Athlete Perspectives


The Olympic Agenda 2020+5, for example, is a comprehensive strategy aimed at enhancing diversity across all levels of the Olympic movement.

Recent analysis has critically evaluated the International Olympic Committee's (IOC) efforts in diversity and inclusion, particularly noting that while there has been notable progress in gender representation, the organization significantly lags in effectively addressing anti-Black racism both in policy formulation and representation. These studies suggest that the IOC's strategies, although well-intentioned, often fall short in translating into impactful actions.


The gap between the ambitious policy frameworks laid out by the IOC, such as the Olympic Agenda 2020+5, and their practical application is substantial, highlighting a need for a more dynamic and responsive implementation approach. The Olympic Agenda 2020+5, for example, is a comprehensive strategy aimed at enhancing diversity across all levels of the Olympic movement. However, the execution of these policies requires rigorous and continuous evaluation to ensure they are effectively making a real-world impact. This includes specifically addressing areas of anti-Black racism, which have historically been under-recognized and under-addressed within the broader spectrum of the IOC's diversity initiatives. The need for targeted strategies to combat this form of racism is critical, as it involves nuanced challenges that may not be addressed by general diversity policies.


By taking a more proactive and focused approach, the IOC can better serve its community and uphold the true spirit of the Olympic values, which emphasize inclusivity and respect for all. This requires not just acknowledgment of the issues but also a committed effort to drive real change, ensuring that the policies go beyond mere representation and translate into meaningful action and improvement in the experiences of Black athletes and officials within the Olympic movement.



Athlete Experiences


The experiences of Black athletes in the Olympics provide a practical lens to assess the effectiveness of the IOC’s policies. Additionally, how media narratives significantly influence public perceptions and treatment of Black athletes at international events. These narratives influence public discourse and have a profound impact on the athletes' experiences, affecting everything from media representation to interactions with officials and spectators. The persistence of these issues, despite policy advancements, underscores the need for a more integrated approach that addresses both overt and covert forms of racism.


Simone Manuel leaning on a floating lane rope in the pool
Photo Credit Tom Pennington/Getty Images: Team USA swimmer Simone Manuel

The anticipation for the 2024 Olympics brings these issues into sharper focus. Real-time insights from platforms like ESPN and BBC Sport, which feature interviews with athletes like Simone Manuel, shed light on the personal and systemic challenges these athletes anticipate facing. These stories resonate with the findings from academic sources that examine the sociological impacts of race in sports, offering both qualitative and quantitative evidence of the slow pace of change. The synthesis of these perspectives provides a deeper understanding of the challenges that lie ahead for the 2024 Olympics, emphasizing the importance of not only continuing but also enhancing efforts to ensure that Olympic values of fairness and equality are genuinely upheld.


Challenges and Implications for Black Athletes


Studies have shown that selection bias can manifest in various forms, from subjective criteria that may favour certain demographics to implicit biases held by decision-makers. This type of discrimination can limit opportunities for Black athletes right from the start of their Olympic journeys. Sponsorship disparities also play a crucial role. Research indicates that Black athletes are less likely to receive sponsorship deals, and when they do, these deals are often less lucrative compared to their white counterparts. This financial gap can affect the quality of training and resources available to athletes, ultimately impacting their performance and career longevity.


Media portrayal is another critical barrier. The media often perpetuates stereotypes about Black athletes, focusing more on physical prowess than intellect and strategy, which can influence public perception and affect the athletes' marketability and sponsorship opportunities (Journal of Media and Social Studies, 2021). Addressing these biases requires a concerted effort from media outlets and stakeholders to shift towards more equitable and holistic representations of athletes of all races.


Societal Impact



Simon Biles holding up her Gold Medal in Paris
Photo Credit Lionel Bonaventure/AFP via Getty Images: Simon Biles

The way Black athletes are treated and portrayed in the Olympics sends a powerful message to global audiences about the state of racial equality—or inequality—in sports. The Olympics have a unique position as a global event watched by millions, making it a potent platform for promoting diversity and inclusion or, conversely, highlighting existing disparities.


The societal impact of these dynamics is profound. When young Black athletes see their heroes facing discrimination or struggling to secure equal opportunities, it may discourage participation and perpetuate a cycle of exclusion. Conversely, positive changes and successful challenges to these systemic barriers can inspire future generations and foster a more inclusive sports culture. Furthermore, the global nature of the Olympics means that the racial dynamics at play have international repercussions. How different countries address these issues can influence diplomatic relationships and international cultural exchanges. For instance, a country that successfully promotes racial equality in its Olympic team may be seen as a leader in social justice, enhancing its global standing.


Pathways to Change


To effectively combat racism in the Olympics, IOC can implement several strategic changes. First, diversifying leadership within the IOC itself is crucial. This means actively recruiting and promoting individuals from diverse racial backgrounds into decision-making positions. Research suggests that diverse leadership can lead to more comprehensive and inclusive policy-making. Moreover, the IOC could develop and enforce more stringent anti-racism policies. This could include mandatory anti-racism training for all Olympic staff and athletes, establishing clear protocols for addressing racial incidents, and setting up a watchdog body specifically tasked with monitoring, reporting, and acting on racial issues during the games. Such measures should be transparent and results-oriented, ensuring accountability across all levels of Olympic participation. Another recommendation is the implementation of more equitable selection processes for athletes and officials. This involves standardizing selection criteria to minimize biases and ensuring these criteria are openly available for scrutiny and feedback. Additionally, the IOC can increase funding and support for athletes from structurally excluded groups to help level the playing field (Journal of Sports Economics, 2021).


Role of Advocacy


Colin Kaepernick kneeling during the national anthem before an NFL game in 2016 wearing his number 7 white uniform with yellow pants and red leggings
Photo Credit Ted S. Warren/AP: Colin Kaepernick kneeling during the national anthem before an NFL game, 2016.

Athletes, fans, and activists also play a pivotal role in promoting racial equity within the Olympics. Athletes themselves can use their platforms to speak out against racism and advocate for change, much like Colin Kaepernick did in the NFL. Such high-profile advocacy can raise awareness and put pressure on institutions to change (Sports and Society Journal, 2020). Fans and spectators hold power too. By actively supporting anti-racism campaigns and holding sports organizations accountable—for example, through social media campaigns or boycotting merchandise and games—fans can influence the commercial aspects of sports, which in turn forces these bodies to reconsider their policies and practices. Activists and non-governmental organizations can continue to work by conducting research, advocating for policy changes, and partnering with sports organizations to implement community-based initiatives that promote inclusivity. Collaborative efforts, such as workshops, seminars, and joint campaigns with athletes and other influencers, can bolster their impact.


Envisioning a Future of Inclusivity and Equity in the Olympics


Throughout this exploration of racial dynamics within the 2024 Olympics, we've delved into the historical context, current challenges, and potential pathways to significant change. The persistent issues of racial bias in selection processes, sponsorship disparities, and biased media portrayals illustrate the complex and systemic nature of racism in sports. IOC efforts, including the Olympic Agenda 2020+5, signify steps toward addressing these disparities, but much remains to be done to see substantial progress. The role of athletes, fans, and activists is crucial in this journey toward equity. Their advocacy and actions contribute significantly to pushing for systemic changes within the Olympic framework. This collective effort highlights the power of community and the impact of unified voices demanding change. Looking ahead, the vision for a more inclusive and equitable Olympic Games is one where diversity is promoted at all levels—from athletes to executives.


Imagine an Olympic Games where the leadership reflects the diversity of its global participants and where policies actively dismantle barriers to participation and visibility for Black athletes and other structurally excluded groups.

This future also includes media that fairly and accurately represents all athletes, celebrating their achievements and stories without bias. It envisions fans and sponsors who actively support and promote diversity, influencing the sports industry's norms and expectations. In this envisioned future, the Olympics will serve as a beacon of global unity and fairness, setting a standard for international sports competitions. Achievements will be celebrated regardless of race, and every athlete will have the support and opportunity to perform at their best. The legacy of the Olympics could then truly reflect the ideals of excellence, friendship, and respect, underpinned by a deep commitment to equity and inclusion.


Achieving this vision requires continuous effort, commitment, and collaboration across all levels of the sports ecosystem. It calls for ongoing dialogue, transparency in addressing challenges, and adaptability in policy implementation. With each step towards this inclusive future, the Olympic Games can hope to inspire not just athletic excellence but also a more equitable and unified world.



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